I believe most of us know what logo design contest sites are. In case you don’t know, let me explain it to you briefly so that we can get straight to the point.
What in the World is Crowd sourcing?
Crowd sourcing or logo design contest websites allow business and website owners to launch a logo design contest. Registered designers on that particular website compete to fulfill the requirements of the project owner. At the end, the project owner approves one of the logos and the designer of that particular logo receives a cash price. Other designers get nothing, nada, zilch.
With Every Passing Day…The Fight is Getting More and More Intense!
- Freelance designers and logo design agencies do not approve of logo design contests. They call them unethical.
- On the other hand, crowd sourcing sites don’t see any problem with this practice. According to them, there is nothing unethical
Let me be very honest with you here: Our decision won’t matter. The fight will still go on.
But, we need to see both sides so that we can at least guide others and help them do the right thing.
Now…Let’s take a look at their arguments one at a time:
The Argument of Logo Design Agencies:
All logo design agencies unanimously agree that crowd sourcing is not good for the design industry.
It’s a sad truth that a lot of people and businesses don’t appreciate or understand the importance of design. To them, anyone can create a design. Such people, mostly, turn to crowd sourcing sites, because they don’t appreciate creativity. They trust their imagination and provide guidelines as they aim to see their logo. Such people are hurting the design industry by not realizing its importance and crowd sourcing sites are sadly helping them.
What’s worse is that even if two or three hundred designers compete, only one gets to take the price home. What about the hard work and time of other designers? Crowd sourcing sites justify this by saying that in every competition, there is only one winner. So, there is no need to whine here.
According to logo design agencies, designers should get paid for their creativity, time and hard work. It’s wrong to suck their blood by enticing them to participate in design contests. By allowing businesses and websites to start contests, such sites are making tons of money and designers are not getting anything. Designers are simply wasting their time.
The bottom line is… All designers should get paid for their work. Such contests are unethical because design agencies get to make tons of money, whereas most of the designers end up getting nothing.
The Argument of Logo Design Contest Sites:
All logo design contest sites unanimously agree that crowd sourcing is good for the design industry.
According to them, it gives a chance to new designers to sharpen their skills and create an impressive portfolio. Design agencies argue that every business requires a professional logo. Since the contest sites mostly attract new designers, businesses can’t get well-researched and professionally-designed logos. Thus, this practice is bad for serious businesses.
Contest sites claim that only one designer gets to take the price home in each contest, because this is how contests work in all industries and sports. A question arises here: If crowd sourcing sites really care about the design industry and don’t care about the hard work of their designers, then why they charge for every contest that is launched on their portal? They shouldn’t charge and they should work as volunteers, because if most of the designers are not making any money, then they shouldn’t either.
What Do We Learn from This?
The fight can go on and on.
But, what do we learn from these short arguments? Crowd sourcing sites don’t care about the design industry and creativity. They allow amateur designers to create logos for businesses. We can’t blame businesses for using such sites, because mostly they don’t know the importance of a logo. So, crowd sourcing sites should allow businesses to work with professional designers and agencies… and they should stop people from creating new contests. Crowd sourcing is bad for the design industry.
What is your opinion?
Do you prefer to hire a design agency or start a logo design contest?
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